Data
Data: Preparing Data for Analysis: Variables of Interest, Units-of-Analysis, and Data Wrangling
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Data — reliable, accurate, and structured for purpose — is one of the most essential components for any successful business problem-solving effort. Data: Preparing Data for Analysis, Variables of Interest, Units-of-Analysis, and Data Wrangling equips readers with practical tools for identifying Variables of Interest then shaping data suitable for analysis (so-called Data Wrangling) in the form of Units-of-Analysis. Data equips both technical and non-technical readers to acquire data, prepare data, and use data in analyses; as well the need to: Decompose Net Effects; compile Reference Modes; and use data to counter oppositional arguments raised by vested interests.